At times the impact of brand can be so powerful that it takes on a whole new life of it’s own. Earlier this week a certain so and so at the ARK offices complained “I washed my jacket and it now smells of Omo ya Ariel.”
Wait… what? Omo ya Ariel?!
Sellotape, Elianto, Blue Band, M-pesa ya Airtel, Thermos, Orbit, Big G, Cutex, Hedex, Panadol, Nissan… and many more brand names have now become generic terms to describe a product category in Kenyan colloquial terms.