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Safari Escapes Brand Identity

The sound of a Landrover Defender driving into the ARK parking lot is unmistakable, just like its looks, and the emotions they evoke. Add some sweet telephoto lenses hanging on the shoulders of a beauty with a paralyzing smile, and you'll say yes to whatever brief you're given. Our friend Indi is passionate about photography and travel. She was taking her game to the next level and we jumped in to bring her dream of starting up a boutique safari company to life.

Identity Creation

Bird watching is big for Safari Escapes, so we used Indi's favourite two-winged friend, the Bee Eater (also known to us as the "black billed, green bodied birdie") which is widely found across East Africa, as the basis for the identity.