Zuku Brand Identity Package
Once we completed the naming & main logo-mark development, the next step was to implement the brand across the company's communication & working tools.
As with every identity developed at ARK, we create a complete brand manual to accompany it, ensuring the brand is presented accurately and with the same visual language. These guidelines define the mechanics for brand usage in various scenarios across several mediums.
This was Kenya's first Triple-play brand - everything had to be shipshape.
Not quite done..
Our resident geeks had to have their way, which meant more generative coding.
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